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S.07 / Marketing · Monthly management · media budget stays in your accounts

Paid advertising & retargeting

Meta and Google spend with adult supervision: patch-targeted, retargeting-led, reported to the dollar.

Covers: Paid Advertising

A team reviewing advertising performance together
S.07 · MARKETINGagent.casa services

The boost button has taken more agent money than any scam: broad audiences, no pixel, no retargeting, no idea what a lead cost. Paid works in real estate when it does one narrow thing well - staying in front of the homeowners already researching you - and fails expensively at everything vaguer.

We run the narrow thing. Small patch-targeted budgets, warm audiences built from your content and site traffic, appraisal-offer creative, and a report that says what a lead cost this month in actual dollars.

What is included+
Account + pixel setupMeta and Google accounts structured properly in your name, pixel and events installed, audiences building from day one
Retargeting systemVideo viewers, engagers and site visitors pooled into the warm audiences that produce appraisal leads
CampaignsAlways-on brand-in-patch layer, appraisal offers to warm audiences, listing campaigns that double as farming
CreativeAd versions cut from your content library, tested in rotation; fatigue watched, frequency capped
Budget managementSpend bands agreed up front; scaling only on evidence
ReportingCost per appraisal lead, by campaign, monthly - beside your other channels for honest comparison
How it runs+
Step 01

Foundation

Tracking first; no spend until measurement works

Step 02

Warm

Retargeting pools built while the always-on layer runs light

Step 03

Convert

Appraisal offers introduced to warm audiences only

Step 04

Scale

Budget follows measured cost per lead, and nothing else

What you can expect+
  • Appraisal leads with a known cost, from audiences that already knew you.
  • An always-on presence in your patch for the price of one letterbox drop.
  • Ad accounts, pixels and audiences owned by you - fire us and keep the machine.
Questions+
Q.01

What budget do I need?

+
Suburb-scale advertising is modest: most agents run effectively inside a few hundred to about $1,500 a month in media, agreed up front. We would rather refuse a budget than burn one.
Q.02

Google or Meta?

+
Meta for staying visible to homeowners and retargeting; Google for catching name searches and appraisal intent. Most patches justify both, small.
Q.03

Real estate ad rules?

+
Consumer law applies to claims in ads exactly as on portals - results must be true and provable, and we keep the receipts for every number we run.

Pairs well with: Appraisal funnels, email & SMS · Content & social media management
The thinking behind this service, free: The paid layer, explained

Marketing by the team that runs this site

The funnels, market sheets and content system on agent.casa are our own work, live and measurable. We build the same machinery for agents.

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